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BY-U Entertainmentis a South Korean entertainment company founded in 2020 by the singer Yeon Jun Burm

On November 19, 2020, the agency announced its plans for the debut of a female idol group. on September 23, 2021, BY-U Entertainmentofficially made its debut in the multinational group Beauty Boxwith the release of its first single album Beyond Of BBand its theme song RAT A TAT